What the shift in how people use, and access, information provided by the web actually looks like...
So we all know how to use dedicated Ai platforms like ChatGPT, Claude, etc - it’s conversational and is very different to how we previously used traditional search tools, but the biggest, and meteoric, shift is still happening through the big players ever increasing Ai integration in traditional search. Google started their big push with this Worldwide campaign last summer:
https://www.youtube.com/watch?v=PQwDXaOiS94
the key take from this is we all know how we use Ai tools is different but, when everyone changes the way they use traditional search, and other web access platforms, such as Instagram, WhatsApp, etc, then that’s when the real shift will be, and it’s already happening now:
https://www.youtube.com/watch?v=TrAVBTFiDQ0
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