What the shift in how people use, and access, information provided by the web actually looks like...

AD Digital • July 23, 2026

Share this article



So we all know how to use dedicated Ai platforms like ChatGPT, Claude, etc - it’s conversational and is very different to how we previously used traditional search tools, but the biggest, and meteoric, shift is still happening through the big players ever increasing Ai integration in traditional search. Google started their big push with this Worldwide campaign last summer:



https://www.youtube.com/watch?v=PQwDXaOiS94



the key take from this is we all know how we use Ai tools is different but, when everyone changes the way they use traditional search, and other web access platforms, such as Instagram, WhatsApp, etc, then that’s when the real shift will be, and it’s already happening now:



https://www.youtube.com/watch?v=TrAVBTFiDQ0



for a free website review and specialist Ai visibility / GEO advice please contact us today.

Recent Posts

By AD Digital June 3, 2026
Depending on what information you look at, over 50% of new business for Trades and Home Services Companies now comes from online channels. Now, we are not saying tis is the case for every business, but what we are saying, and are 100% sure of, is that if you don’t have a website that truly reflects your business and don’t have a strong online presence then you are definitely missing out on potential new customers. Not only this, and we believe more importantly, you are missing out on new business from the clients you actually want. With a professional website from us we can get your business in front of the people you actually want to promote to and help get the jobs you actually want. Don’t miss out, contact us today for further information.
By AD Digital May 9, 2026
The shortest, simplest and most honest explanation of SEO for business owners ever!
By AD Digital April 29, 2026
AD Digital, Widnes provide websites that sell your business for you. Showcase your services and allow you to concentrate on doing the thing you love.
By AD Digital April 22, 2026
I am always busy - why would I need a website?
By Adam Dunley October 27, 2025
Maximising Small Business Marketing ROI
By Adam Dunley October 27, 2025
How AD Digital Partners with Small Businesses
Show More