Everyone wants to hack the algorithm. They obsess over posting times, hashtag strategies, video lengths, and whatever other trick they heard about. But they miss the one thing that matters most: genuine engagement.
Every social media algorithm prioritizes content that sparks conversation. Not passive likes, but actual comments, replies, and discussions. That's because platforms want to keep users on their site, and nothing keeps people engaged like a good conversation.
So stop optimizing for reach and start optimizing for conversation. End your posts with genuine questions that invite responses—not generic "what do you think?" but specific questions that people actually want to answer. Share controversial (but thoughtful) takes. Ask for advice. Create polls. Share vulnerable moments that people can relate to.
Then—and this is crucial—actually engage with the responses. Reply to every comment thoughtfully. Ask follow-up questions. Turn responses into ongoing discussions. The algorithm notices when you're actively engaging, and it rewards that content with more distribution.
This approach requires more effort than just scheduling posts and walking away. But it's the difference between social media that works and social media that's just noise. The algorithm doesn't reward lazy broadcasting. It rewards authentic community building.
Build conversations, and the algorithm will take care of the rest.
